AI workflows for B2B sales

More signal, less noise.

Signal Driven is an AI workflow coaching practice for B2B sales teams. One half-day workshop turns account research, meeting prep, proposals, and competitive intel into repeatable processes the team can run on its own.

Start a conversation → See how it works

AI creates noise. The work is finding the signal.

01

How it works

half-day

A focused workshop

A single virtual half-day with the team, spent on real deals from the current pipeline instead of slides and theory.

hands-on

The team does the work

Each rep practices on their own accounts, with coaching on where AI output holds up and where it falls apart.

you keep it

A toolkit that stays

Prompts, documented processes, and templates, written during the workshop and owned outright by the team.

02

Who it's for

Made for small B2B sales teams, roughly three to ten people, selling complex products. Teams where everyone covers more than one role, and the research and prep that wins deals keeps getting squeezed out.

Many teams already experiment with AI, but the experiments never settle into a routine the whole team can rely on. Signal Driven closes that gap.

Account research Meeting prep Proposals Competitive intel Discovery prep
3-10
people per team, small enough that a single workshop reaches the whole team.
½ day
to build workflows that still get used after the coach logs off.

03 · About

Practical AI, from someone who's actually sold.

Shawn Demerjian
SD
Shawn Demerjian
Founder & Principal

Shawn Demerjian has spent his career around B2B sales from every side: the operations and research that feed a sales team, the customer success work that makes adoption stick, and the quota-carrying front line. Close to two decades of that work has lived in and around market intelligence, which sharpens the part AI gets wrong most often. Account research and competitive intelligence are where it produces confident but shaky output, and where knowing how sound research gets built keeps the speed honest.

Signal Driven turns that experience into a half-day workshop that leaves a team with AI workflows it can rely on and keep using on its own. If that sounds like what your team needs, the next step is a short conversation.

More about Shawn →

Get in touch

Curious whether this fits your team?

Start with a short conversation about what eats the team's week and whether a workshop would help.

shawn@signaldriven.ai → Connect on LinkedIn